American influencer Emma Chamberlain has teamed up with California based online retailer PacSun for its spring/summer 2022 campaign, which includes elements of 'augmented reality and virtual experiences', and is 'themed around looking toward the future and the dream of escapism'.

The Anything Goes podcast host commented 'I can see anyone wearing this PacSun collection, there is such a variety of aesthetics, and while it's still cohesive, there are so many different vibes going on I feel like everybody can find something'.